About Will
Will has been in the fruit and vegetable business for over 40 years and knows all the growers and farmers worth knowing. His little black book of Aussie farmers is like the holy grail, and he spends his time, talking to farmers, tasting their produce and sourcing premium lines to go into your boxes.
Will Mission
His passion for fresh fruit and vegetables is evident in the comments we receive like “wow this is awesome” or “the kids have devoured everything” and “I haven’t tasted fruit like this in a long long time”. This is why we do it! And yes, we do have a farm and grow our own produce, but like any other line, it has to pass the ‘Will’ test and if its not good enough it wont be in your boxes.